The buzz words of our time often come in the form of risk, failure, courage, and other action oriented verbs. We constantly reinforce a concept that in order to get the rewards out of life you must be willing to assume risk. It is kind of a natural law. You want the apple, climb the tree (no biblical reference meant, I am just eating breakfast).
Does this constant reinforcement make our message less meaningful? Do people start to ignore it because they hear it all the time? This is the way mass marketing falls apart. Bug me enough with your crap and eventually I will just tune you out. The problem is that the risk reward message is not crap.
Maybe the message begins as nonverbal cues from parents to children who yet have learned about commonly repeated “buzz” words. Often we suppress children’s natural tendency to take risk to discover something new out of a wrongly assumed mantra of “good” parenting. Don’t let Hannah touch that stove, she will scar her hand. Are we not assuming that she won’t do something risky while we can’t see her and receive the scar anyways?
Now, I am not saying that what we need is negligence and absolute abandonment. But, I am saying that the way we teach our children, the things they see us do, the way we react to their behaviour, is typically how they will end up reacting until they are old enough to discover freedom and risk for themselves. By then it is often too late, and the conformist nature of non-risk taking individuals often leaves them with jobs they hate, debt they cannot escape, and habits they feel mystified about ever assuming. To me that sounds like the greatest risk of all.